What Is Your Advertising Hook?

People come in contact with advertisements from all types of businesses all the time.

So, what will make your potential customers buy your company’s product or service versus going with one of your competitors? That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors. Then, there is a good chance that they won’t.

What makes you different? Unique? What do you have that no one else does and importantly, what is your hook? This is the kind of thing you’re looking for. And once you have established this then you need to use it to get leads through your advertising.

What amazes me is that there are still companies out there who do an ad placement and there is no hook, there is no call to action and there is no search to satisfy a need. This is what I call 'a waste of money and time'.

The other day I spoke to an advertising house who has been around for many years. I asked them what measuring tool or monitoring system they used to report back on ROI? Do you know what their answer was? They said that the companies who place radio or tv ads with them decide on whether the ad is successful or not by the response to the ad. If the advert works, they continue on that path and if it doesn't work then they scrap the ad. Yeah it surprised me too!

My next question remained the same; what tool do they use to measure the success of an ad? Their response was that if sales increased then it would be concluded that it was from the advert or campaign presently running. In other words... there was no tool or measuring going on!

Now we all know that sometimes an advert is placed and there is no response however the response might come a couple of days down the road. And who says that an increase in sales is from that particular advert? Surely you want a certain amount of surety that this is the case? So honestly, any company who plays the guessing game with their advertising is wasting their money and time.

You have to have a tool that can successfully measure your return on investment. It doesn't have to be 100% but should be close enough for you to see whether your advertising spend is being put to good use.... or not. I have a little surprise for you....

Recently I wrote an ebook sharing some advice around what makes a successful ad and how you can increase your advertising success rate in 3 easy steps - why don't you take a look, it's a free download and there is a special offer made by the company inside - yeah it's special because its FREE but only for subscribers to this ebook: "Help! My Advertising Is Just Not Working". Got some time on your hands then go get it now.

This free gift will definitely help you measure the success of your advertising. It will also be the perfect contact detail for all your ads - quick, easy and simple to implement.

So going back to "your hook", in most cases getting people to give you their contact details, in return you need to give them something - it must be of value. A value add is considered something that will help them in their business or in their personal life and mostly, satisfy their need.

Now-a-days, ebooks are considered a successful 'hook', but it could be free product or a 'buy one get one free' - this is up to you but trust me, if you want your advertising to work for you then start learning about value adds and strong 'call to actions' and I have no doubt that your advertising success rate will increase.

I wish you well until next time.

Ann Marot

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