WHY You Can't Sell from a Flat Website!
Do you want to get excited, well read on and see why I am so bold in saying that ‘you can’t sell from a flat website’ ......
Gone are the days when websites could be whipped one up at a reasonable price and stuck online ready for action. The time it takes to develop a site is lengthy and programmers are expensive. Nothing wrong with that except time is money and developing a customized website is sometimes not the answer to selling your products.
This is besides the fact that once the site has been designed and setup, for you to 'quickly' change something becomes more difficult. In fact changes can become really expensive purely because you have to engage with the programmer each time depending on how he/she has set up the site, and then wait for the programmer to give you a spot in the queue – and there is no way that you can change the layout without undergoing massive surgery.
Then there is the cost of all the other necessities....
Just think, for most people, if they want to sell their product or service online, just to get started, they would need:
Website Hosting...
Landing Page Software...
Email Autoresponder...
Split Testing Software...
Automated Webinar Software...
Affiliate Software...
Membership Site Software...
Programmers...
Designers....
Webmasters....
Photoshop....
Word press....
Plus A Bunch More...
None of this has anything really to do with why I say that you can’t sell from a flat website, however it is something to think about when making a decision when you want a professional but speedy solution, that will generate leads, sell your products, upsell your product, etc, etc in other words, a one stop solution platform…..but let me get to the point.
Let’s take McDonalds as an example. Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through..? And when they sell you a burger for $2.09, they ONLY make $0.18...
But... when they upsell you fries and a coke for $1.77 more, they make (and more importantly KEEP $1.32 profit). Yes, of the initial sale! Pretty cool, don't you think?
But, what does that have to do with you? Well, If you're like most people who sell stuff online, you've setup a website, and you started selling your product.
But just like McDonalds, even if people are buying it, most times, after your advertising costs, you're probably not left with enough to even cover your hosting bills. :(
And that's when you realize that if you want to make it online, you can't sell from a flat website. You need to do what McDonalds did, and setup an actual 'Sales Funnel.'
But instead of having people go through a drive-in window...
…online they go through a "capture page" where you can gather their contact information and follow up with them through email...
Then instead of selling them a burger, you have a sales page created to sell your initial product.
And while you’re probably not going to offer your customers fries and a coke… you could upsell them on your other products and services…
It’s worked for McDonald’s, you have seen it work on Amazon... and you KNOW it will work for you.
Where website visitors can come in the top...
And cash comes out the bottom...
This is what we call a Sales Funnel..."
So, What Type Of Funnel Should You Use?
Well, a lot of this would depend on which type of company you own.
There are certain types of sales funnels for authors, speakers, coaches, consultants, professionals...
And there are different types of funnels for services based businesses...
Yes, that means all you chiropractors, dentists, realtors, non-profit organizations trying to raise money or pretty much ANY other type of service business... there are special funnels just for you.
I don't care if you're selling information, supplements, asking for money, selling yourself, physical products, or services... If you have a business, there is a funnel that will work for you!
The biggest issue for most people is their lack of understanding technology and so you rely on the experts to tell you what you need, not quite understanding the product limitations and let’s be honest your web-designer is not going to be the one to give you this information as he too has to make a living.
Using a sales funnel makes things so much more practical, quick, simple, easy and the beauty of this technology is that you can change it as often as you change your mood….
The benefits of a sales funnel
It’s an absolute time saver and we all know that time is money. You can do a sales funnel in a day or two – no more waiting for months.
It’s cost effective - no programming or programmers are needed, it’s a drag and drop scenario so no skills are needed besides working the application and we'll do that for you if you don’t have time.
It’s interactive; you can drop in forms, change pictures, include videos, basically you can consistently engage with your visitors in a ton of different ways and change the way and methods that you've used, the very next day.
You can link any payment facility to collect your moneys for you, whilst you get on with other important stuff. For example, open a PayPal account and link it to your products through your sales funnel. Your money is safe in the cloud and people can purchase your products from everywhere in the world and at any time.
With a sales funnel you are able to capture leads and build up your database and we all know that money is in the List! Not only that but when a person opts in to your list you can continue the conversation and sell them any of your products at any time.
If you want to read up more about this amazing platform then go to our funnel site and take a look at what we can do for you. The best part is that it won’t make a hole in your bank account, click on our logo below....
Or if you have the time and you want to take this on yourself we have a special offer just for you – try it out for free on a 14 day trial – go ahead and click on the ad below;
See you later to share some more value-add info with you!
